Include: elements of historical representation in that genre; example of Deadpool breaking the fourth wall; audience theories, narrative theories and theories of genre.
Men are represented in multiple different ways throughout Deadpool. Deadpool himself subverts what is expected of a classic 'superhero'. He does this through his childish and crude humour which leads to the element of mystery which usually surrounds a superhero to be removed.This directly subverts the actions of more traditional heroes such as Superman, Batman and Spiderman who treat their heroism as a second career and maintain a certain level of professionalism. Deadpool's subversion of these stereotypes creates a distinctly different character as opposed to more conventional superheroes. This is well received by the audience as it shows them something new and creates an interesting dynamic within the superhero film world.
Deadpool subverts these superhero conventions further by continuously breaking the fourth wall throughout the entire film. When Deadpool breaks the fourth wall by addressing the viewer this again reinforces him subverting the conventional superhero. This is because most superheroes don't break the fourth wall at all whereas Deadpool repeatedly does so. Breaking the fourth wall is an extremely effective device for including the viewer in the narrative this is especially important in Deadpool as it is an experimental take on the tried and tested superhero theme. The breaking of the fourth wall shows Deadpools character to be personal and open which is a positive representation of men.
Stuart Hall claimed that media texts go through stages of encoding and decoding. This theory states that media texts are encoded by the producer for example the humourous lines said by Wade Wilson"Whose kitty litter did I just shit in?". This line leads the viewer to see men as funny and confident which would the decoded message from the scene. However as the theory states it can be interpreted differently by different audiences so some audience members may find this line to represent the vulgarity and carelessness of men which would be a negative connotation.
As previously stated the humourous element of Deadpool subverts what is usually expected from a film in the superhero genre this is compliant with Steve Neale's genre theory which says that "genres are instances of repetition and difference". The Marvel studios choice to do this leads to the representation of Wade Wilson and Deadpool as an exaggerated version of most male stereotypes i.e.
Tuesday, 28 March 2017
Thursday, 12 January 2017
BBC
The BBC is a global market, meaning it distributes its media worldwide and receives international funding.
This is shown through the export increases from India has increased by 42%and to China by 90%.
Countries:
Broadcasts in England constantly.
It is available in more than 200 countries and territories worldwide.
Weekly audience of 166 million.
Offices are based across the UK, North and South America, Europe, Asia and Oceania.
Facts (https://www.nuj.org.uk/news/bbc-facts-and-stats/):
The BBC TV licence fee costs £145.50 a year, or 40p per day, for four TV channels, 10 national radio stations, a network of local radio stations, an internationally-acclaimed website, BBC Parliament, the World Service, S4C, BBC Monitoring and five orchestras and choirs. The top packages from Sky, Virgin Media and TalkTalk cost more than £1,000 a year.
The corporation is the largest single investor in TV news production; it spends approximately £680m a year on its radio services, with approximately £120m on radio news, across the UK. The commercial sector spends only about £27m on radio news.
The broadcaster receives £3.7bn a year.
The BBC is watched and listened to by 96 per cent of the UK population. Two-thirds of all UK adults tune in to its radio stations each week and half use BBC online each week. More than half of smartphone news users (51 per cent) regularly use the BBC News app, the highest reach in the world.
The corporation, including BBC Worldwide, spends about £125m a year on music and is the biggest commissioner of new music in the world. From the Proms to Glastonbury, it promotes music for all ages and tastes around the globe and plays a huge role in nations' cultural lives.
This is shown through the export increases from India has increased by 42%and to China by 90%.
Countries:
Broadcasts in England constantly.
It is available in more than 200 countries and territories worldwide.
Weekly audience of 166 million.
Offices are based across the UK, North and South America, Europe, Asia and Oceania.
Facts (https://www.nuj.org.uk/news/bbc-facts-and-stats/):
The BBC TV licence fee costs £145.50 a year, or 40p per day, for four TV channels, 10 national radio stations, a network of local radio stations, an internationally-acclaimed website, BBC Parliament, the World Service, S4C, BBC Monitoring and five orchestras and choirs. The top packages from Sky, Virgin Media and TalkTalk cost more than £1,000 a year.
The corporation is the largest single investor in TV news production; it spends approximately £680m a year on its radio services, with approximately £120m on radio news, across the UK. The commercial sector spends only about £27m on radio news.
The broadcaster receives £3.7bn a year.
The BBC is watched and listened to by 96 per cent of the UK population. Two-thirds of all UK adults tune in to its radio stations each week and half use BBC online each week. More than half of smartphone news users (51 per cent) regularly use the BBC News app, the highest reach in the world.
The corporation, including BBC Worldwide, spends about £125m a year on music and is the biggest commissioner of new music in the world. From the Proms to Glastonbury, it promotes music for all ages and tastes around the globe and plays a huge role in nations' cultural lives.
Monday, 28 November 2016
Men's Health
It is a very large masthead placed directly at the top of the page instantly grabbing the readers attention. As the colour of the masthead is bright red it also adds to the attention grabbing front cover. Red as a colour has connotations to passion, strength and also sensuality. This appropriately matches the content within the magazine for their male audience. The serif font gives the magazine a more elegant and sophisticated touch and makes the font bigger and more stereotypically manly.
Mode of address
Men's Health uses a direct mode of address which establishes a strong connection to the reader which can make them more likely to buy the magazine.
This can be seen in the main image because the reader is being looked directly into the eyes which can transmit confidence to them.
The mode of address is also included in the tag line for example the use of inclusive pronouns such as "your" this
can make the reader feel involved before they've even read the magazine.
Main Image
The main image features the football star Cristiano Ronaldo with his shirt off revealing his muscular physique.
Ronaldo is a real-life ideal that the target audience frequently encounter in the media and can be a source of inspiration as he is an extremely successful sportsman and businessman.
Analyse Men's Health magazine for Representation; Audience and Narrative.
•Annotate front cover for features. Analyse contents on online magazine
•Consider audience demographic social status, social economic grouping. Apply reception theory (audience) Cultivation theory (audience)
•Representation theory – begin to apply male gaze gender
•Narrative theory – hero? Equilibrium? Renewed equilibrium
Use the photos attached to discuss how magazines consider their audience's gender. How does Media effect collective identity? How does collective identity effect media?
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