It is a very large masthead placed directly at the top of the page instantly grabbing the readers attention. As the colour of the masthead is bright red it also adds to the attention grabbing front cover. Red as a colour has connotations to passion, strength and also sensuality. This appropriately matches the content within the magazine for their male audience. The serif font gives the magazine a more elegant and sophisticated touch and makes the font bigger and more stereotypically manly.
Mode of address
Men's Health uses a direct mode of address which establishes a strong connection to the reader which can make them more likely to buy the magazine.
This can be seen in the main image because the reader is being looked directly into the eyes which can transmit confidence to them.
The mode of address is also included in the tag line for example the use of inclusive pronouns such as "your" this
can make the reader feel involved before they've even read the magazine.
Main Image
The main image features the football star Cristiano Ronaldo with his shirt off revealing his muscular physique.
Ronaldo is a real-life ideal that the target audience frequently encounter in the media and can be a source of inspiration as he is an extremely successful sportsman and businessman.
Analyse Men's Health magazine for Representation; Audience and Narrative.
•Annotate front cover for features. Analyse contents on online magazine
•Consider audience demographic social status, social economic grouping. Apply reception theory (audience) Cultivation theory (audience)
•Representation theory – begin to apply male gaze gender
•Narrative theory – hero? Equilibrium? Renewed equilibrium
Use the photos attached to discuss how magazines consider their audience's gender. How does Media effect collective identity? How does collective identity effect media?
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